Hi, I'm Philipp

Product & UX Strategy Lead · Enterprise & B2B
Philipp Hoffmann

I turn deep-domain complexity into systems engineers can build and the people on the floor actually use.

Eight years in, the pattern holds across manufacturing floors, AI governance, and flight simulation. I'm drawn to domains that take real time to understand, and to the quiet work of making them usable once you do.

What drives me is real impact on how people work: understand a process, analyse it, automate what should be automated, then shape it into systems that scale. That is where DesignOps and tooling innovation sit at the centre of my work, and where I lead a team to keep evolving when the ground keeps moving.

Current AI Workflow

  1. Research

    Where I get the lay of the land fast. AI widens the search and pulls signal from noise, so I sharpen the questions before I ever talk to real users.

    • Perplexity
    • User Brain
    • ChatGPT
  2. Conceptualisation

    Where the thinking takes shape. I work through structure, options and trade-offs with AI as a sparring partner, never as the author.

    • Notebook LLM
    • Claude
  3. Design & deliver

    Where it becomes real. AI compresses the production so the team spends its time on judgement, not boilerplate.

    • Figma Make
    • Claude Cowork
    • Claude Code
I lead

I lead by working myself out of the centre. Early on I set direction and make the hard calls myself; then I hand real ownership to the person best placed to carry it and stay on as quality gate and challenger. I delegate processes, not tasks, because a team that owns its process keeps moving when I'm not in the room.

I treat leadership as building leverage, not adding hours. My instinct is to put the system in place, shared foundations, DesignOps, the right tooling, so a small team can carry far more than its headcount suggests. And design has to lead where the decisions are actually made, shaping the engagement early rather than taking a brief after the fact. Treating UX as a business lever instead of a service is what makes it matter.

I lead
I mentor

Mentoring, to me, is growth over throughput. I care more about whether a person grew than whether a single task shipped on time. I hand people real ownership, more than feels comfortable at first, and stay close as their quality gate and challenger. Growth comes from carrying something real, not from being handed tasks.

I also mentor on mindset. I want the people around me to move from producing output to shaping insight, and to treat AI as a way to understand the problem faster, never as an answer to accept without question. Watching that shift take root in someone is the part of the work I find most rewarding.

I mentor
I speak

I speak when I have something useful to add, not to be heard. Teaching has always been part of how I work: explaining a craft to the people who build with it, and learning where it is still unclear by watching them try. The real test of an idea is whether someone else can pick it up and run with it.

Lately that voice has turned outward, toward AI and how it reshapes design and DesignOps, including a talk at the AI Production Network in Augsburg. I want to keep building that: a clear, honest point of view on where design leadership goes as the ground keeps shifting.

I speak

Curriculum Vitae

Experience

  • 2024 – Present Team Lead UI / UX AraCom IT Services
  • 2021 – 2024 UI / UX Designer AraCom IT Services
  • 2021 – 2023 Design Lecturer (Part-time) TH Augsburg
  • 2020 – 2021 Creative Technologist blubb.media
  • 2018 Student Trainee BMW Group
  • 2017 – 2018 Junior Art Director explido»iProspect
  • 2015 – 2017 Student Trainee explido»iProspect

Education

  • 2018 – 2020 M.A. Interactive Media Systems TH Augsburg
  • 2019 Exchange Semester (EPS) Universitat Politècnica de València
  • 2012 – 2017 B.A. Interactive Media TH Augsburg

Certificates

  • 2025 UX Manager Certification Haufe Academy
  • 2025 Measure UX & Design Impact Smashing Magazine (Vitaly Friedman)
  • 2025 Figma Variables for Design Systems Memorisely
  • 2023 Memorable UI Design Computer Graphics Master Academy

Want to know more?

Let's Talk